With multiple consistency issues, New & Lingwood a U.K. based menswear brand was in dire need of a full brand refresh. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms.

With multiple consistency issues, New & Lingwood a U.K. based
menswear brand was in dire need of a full brand refresh. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms.