New & Lingwood

With multiple consistency issues, New & Lingwood a U.K. based menswear brand was in dire need of a full brand refresh. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms.

With multiple consistency issues, New & Lingwood a U.K. based
menswear brand was in dire need of a full brand refresh. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms.

Role
Lead Designer

Role– Art Director

Client
New & Lingwood

Client – Related

Category
Brand Identity

Category – Print

N&L_Before-After
N&L_Gown
N&L-Color
N&L_Hats
N&L_Pattern
N&L
N&L_Website-2-
N&L_AW18_SHOT_02_040
N&L_AW18_SHOT_15_062
N&L_Website-3-
NL_ad
YA1A9066
YA1A9069
YA1A9086

Credits

Studio: Point One Percent
Creative Director: Alexander Duckworth
Photographer: Jon Gorrigan

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved