New & Lingwood
With multiple consistency issues, New & Lingwood a U.K. based menswear brand was in dire need of a full brand refresh. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms.
With multiple consistency issues, New & Lingwood a U.K. based
menswear brand was in dire need of a full brand refresh. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms.
Role
Lead Designer
Role– Art Director
Client
New & Lingwood
Client – Related
Category
Brand Identity
Category – Print
Credits
Studio: Point One Percent
Creative Director: Alexander Duckworth
Photographer: Jon Gorrigan
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved