Sirin Labs

Initially we named the parent company, Sirin Labs. We then shifted focus to their first offering, Solarin, a secure mobile phone catering to the needs of UHNWIs. Through in-depth qualitative research, we strategically identified the positioning to serve as the brand’s foundation. This led to creating the full brand identity — product shots, printed collateral pieces, packaging design, and flagship store and launch campaign environmental design.

Initially we named the parent company, Sirin Labs. We then shifted focus to their first offering, Solarin, a secure mobile phone catering to the needs of UHNWIs. Through in-depth qualitative research, we strategically identified the positioning to serve as the brand’s foundation.

This led to creating the full brand identity — product shots, printed collateral pieces, packaging design, and flagship store and launch campaign environmental design.

Role
Senior Designer

Role– Art Director

Client
Sirin Labs

Client – Related

Category
Brand Identity

Category – Print

SirinLabs_02
SirinLabs_Color

Solarin, a revolutionary entrant to the technology world,
is a smartphone combining military-grade security protection with
unrivalled usability, connectivity and audio-visual capabilities.

Solarin, a revolutionary entrant tothe technology world, is a smartphone combining military-grade security protection with unrivalled usability, connectivity and audio-visual capabilities.

Solarin, a revolutionary entrant to the technology world, is a smartphone combining military-grade security protection with unrivalled usability, connectivity and audio-visual capabilities.

Solarin_Hero
Sirin_Solarin_Back
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Sirin_Magazine_Mock
Sirin_Heathrow_sign
Solarin_Brochure
Solarin_Brochure_Detail_5
Solarin_Brochure_Detail_7
Solarin_Packaging_2
Solarin_Package-2-
Solarin_Package-3
Sirin_Store_1

The footprint of the store was very small so the space was divided into two very distinct spaces – an experience area and a sales room. 

The footprint of the store was very small so the space was divided into two
very distinct spaces – an experience area and a sales room. 

The footprint of the store was very small so the space was divided into two very distinct spaces – an experience area and a sales room. 

Sirinlabs_Store_layout_Floorplan
Sirin_store_interior-1
Sirin_store_interior-2

Prior to Solarin's launch a social campaign ran using celebrity
talent Tom Hardy and Irina Shayk 

Prior to Solarin's launch a social campaign ran using celebrity talent Tom Hardy and Irina Shayk 

Prior to Solarin's launch a social campaign ran using celebrity
talent Tom Hardy and Irina Shayk 

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Credits

Studio: Point One Percent
Creative Director: Alexander Duckworth
Photographer: Craig Cutler
Web Partner: Media Monks
Store Build: Elemental London

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved

Tom Hayes  |  Design & Direction – NYC
© 2018 All rights reserved