Sirin Labs
Initially we named the parent company, Sirin Labs. We then shifted focus to their first offering, Solarin, a secure mobile phone catering to the needs of UHNWIs. Through in-depth qualitative research, we strategically identified the positioning to serve as the brand’s foundation. This led to creating the full brand identity — product shots, printed collateral pieces, packaging design, and flagship store and launch campaign environmental design.
Initially we named the parent company, Sirin Labs. We then shifted focus to their first offering, Solarin, a secure mobile phone catering to the needs of UHNWIs. Through in-depth qualitative research, we strategically identified the positioning to serve as the brand’s foundation.
This led to creating the full brand identity — product shots, printed collateral pieces, packaging design, and flagship store and launch campaign environmental design.
Role
Senior Designer
Role– Art Director
Client
Sirin Labs
Client – Related
Category
Brand Identity
Category – Print
Solarin, a revolutionary entrant to the technology world,
is a smartphone combining military-grade security protection with
unrivalled usability, connectivity and audio-visual capabilities.
Solarin, a revolutionary entrant tothe technology world, is a smartphone combining military-grade security protection with unrivalled usability, connectivity and audio-visual capabilities.
Solarin, a revolutionary entrant to the technology world, is a smartphone combining military-grade security protection with unrivalled usability, connectivity and audio-visual capabilities.
The footprint of the store was very small so the space was divided into two very distinct spaces – an experience area and a sales room.
The footprint of the store was very small so the space was divided into two
very distinct spaces – an experience area and a sales room.
The footprint of the store was very small so the space was divided into two very distinct spaces – an experience area and a sales room.
Prior to Solarin's launch a social campaign ran using celebrity
talent Tom Hardy and Irina Shayk
Prior to Solarin's launch a social campaign ran using celebrity talent Tom Hardy and Irina Shayk
Prior to Solarin's launch a social campaign ran using celebrity
talent Tom Hardy and Irina Shayk
Credits
Studio: Point One Percent
Creative Director: Alexander Duckworth
Photographer: Craig Cutler
Web Partner: Media Monks
Store Build: Elemental London
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
Tom Hayes | Design & Direction – NYC
© 2018 All rights reserved
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